Dear Campbell: I’ll Be Buying Your Soup This Weekend
Aug302012
From brainless marketing to brilliant: Campbell is celebrating the fiftieth anniversary of Andy Warhol’s soup can painting by selling cans of soup at Target this weekend in wrappers inspired by the painting, godawful gaudy and more fun than any soup can should ever be:

28 Comments to 'Dear Campbell: I’ll Be Buying Your Soup This Weekend'
On August 30, 2012 at 8:28 pm robena grant said...
These are gorgeous! There’s nothing like a grilled cheese sandwich and a bowl of Campbell’s tomato soup.
On August 31, 2012 at 10:46 am Marta said...
To be truly excellent, you have to make the grilled cheese sandwich with Miracle Whip. The only good use for it, IMHO.
On August 31, 2012 at 11:20 am robena grant said...
Yep. Reminds me of days in the dorm. : )
On September 2, 2012 at 11:27 pm Nan said...
Roben–that’s my favorite wintertime Sunday evening supper!
On August 30, 2012 at 8:33 pm Deborah Blake said...
Wow–I don’t eat Campbell’s soup (too much salt and MSG) but I love the cans.
On August 30, 2012 at 9:11 pm Mary Stella said...
Target doesn’t have a store in the Keys or I would buy some soup just for the cans. My organic veg share included a butternut squash so I’ll make soup instead. Mmm. Mmm. Good!
On August 30, 2012 at 11:10 pm Diana Staresinic-Deane said...
Sweet! If only we had a Target in town.
On August 31, 2012 at 2:37 am Micki said...
(-: I wish we had a Target, too. Not just for soup . . . although I miss tomato soup very much. Finally learned how to make my own good soup after only 20 years of exile!
On August 31, 2012 at 5:16 am Lee said...
Oh, my. I’ll be buying some, too. It’s not too late to stock up for hurricanes, or too early to stock up for snowstorms. I may as well shell out for the pop culture fun!
On August 31, 2012 at 9:01 am Sure Thing said...
Campbell’s: Shredding fingers for many, many years.
On August 31, 2012 at 11:12 am Slave Driver said...
I dislike plain tomato soup, I find it bland. So I dice up some Anaheim peppers, boil in water until they are soft (but not mushy) then add them, along with half of the water to the soup. For the other half of the water I substitute fat free half and half. So it’s spicy cream of tomato soup. Yummy.
On August 31, 2012 at 1:10 pm PA Wilson said...
How could you open them? The labels would be wrecked!
On August 31, 2012 at 1:38 pm Redwood Kim said...
No, look again. Pop tops!
On August 31, 2012 at 5:38 pm Betty Fokker said...
There is a tiny Marilyn Monroe inside each lid ….
On August 31, 2012 at 7:39 pm Louise said...
I like that Betty…A tiny Marylin Monroe inside the led. These cans will be collectors items 150 years from now
On August 31, 2012 at 9:42 pm Micki said...
OK, have y’all seen the “new” can openers by OXO (and maybe others)? They really are amazing — they open the can along the seams, and there’s NO rough, jagged edges. And, you can actually wash out the can then replace the lid. Some people have those secret books for stashing money — I think a cleaned out can of foreign food (or these wonderful pop art cans) would make a nice hidey-hole. It looks like it belongs in your pantry or cupboard, but it’s just different enough that YOU can find your hiding place.
On September 1, 2012 at 8:14 pm Jenny said...
And I went out and bought one of those, thanks to you. I’d use it on the Pop Art cans I also bought, but they have pull-tab lids. Although I might try it anyway, just so I can use them.
On September 2, 2012 at 3:13 am Micki said...
I would say try it now while you can get replacements. I use my can opener on pull-top tuna cans. (-: And from the frustrated-spy aspect, it’s GREAT, because what thief would suspect that that tuna can actually has 20,000 yen in it? It’s a pull-top, so it’s counter-intuitive. I couldn’t get the can opener to work on pull-top oval sardine cans, though. Which is really quite a pity . . . .
LOL, so now I’m stockpiling tuna cans that I’ve run through the dishwasher. I’ve promised myself that I’ll stop at 10 empty cans until I figure out what to do with them. I want to modge-podge some and sell them at a flea market, but I’ve never sold anything at a flea market in my life.
On September 2, 2012 at 5:59 pm Jenny said...
You realized you just told the internet you kept 20,000 yen in a tuna can?
You really need a new stash place.
Haven’t used the can opener yet, but I’m have tomato soup and toasted cheese for dinner tonight because I want the can opened, not because I want the soup. But if you’re having tomato soup, I think you have to have toasted cheese. It’s a natural law.
On September 3, 2012 at 3:22 am Micki said...
My favorite childhood meal: tomato soup with a grilled cheese sandwich (-:. Yum! Glad you are enjoying the can opener — I have to admit, I love that thing with a passion that is somewhat weird. No Sharp Edges! And there are so many things I could do with the cans and the lids, if only I had a little more time and creativity (-:.
(-: About that tuna can — first, I figure not a lot of Japanese thieves are going to be reading your blog. I almost feel that if they do (or if someone reads this blogs and flies to northern Japan to steal my $150 or so), well, they almost deserve the money for putting forth the effort.
And two, I don’t keep it in a tuna can — that was a Clever Decoy. I keep it in the mandarin oranges! (LOL, OK, I’m going to stop talking about this, because now the thieves will use the process of elimination — if it’s not in a tuna can, and it’s not an a mandarin orange can, it must be in . . . . Not a lot of canned foods in Japan. I think I’m down to three possibilites left in my cupboard now (-:. But with all the linguistic gymnastics of this post, I’m sure NOBODY knows what I’m talking about now, let alone pantry robbers. The big tragedy of this approach is if someone throws out the money during a tidy spree. “Anchovies? Who the hell eats anchovies in this house? Food pantry!”)
On September 3, 2012 at 3:14 am Jenny said...
That is the best can opener EVER. Even if it was $20. Now all I want to do is open cans, not previously a fun activity.
On September 3, 2012 at 3:24 am Micki said...
Oh, and forgot to add this above, but I think it’s totally worth it, too. It’ll work in blackouts and zombie attacks. If only it came in cute designer colors . . . .
(LOL, can opener fetish. Sigh. I haz it.)
On September 3, 2012 at 11:45 am Jenny said...
Well, me, too, now. I cut myself three times last week and one of them was on a can lid. This thing is amazing. No sharp edged and a cool lid that fits back on the can.
I’d right more but I must go open more cans.
On September 1, 2012 at 7:36 am Yvonne said...
Definitely going to get these some of these cans – for display of course, I have plenty of plain soup to eat : ) and these will go with my kitchen theme.
And I’m going to add this here b/c it’s food related and I wanted to tell someone – I was listening to the podcast for PopD Deskset last night while I was doing dishes and started thinking about floating islands which made me finally remember to climb up and get this old 1954 Betty Crocker cookbook down from where it was decorating the top of my cabinets and look for….Floating Islands! It was there – and if anyone knows what I am talking about and were wondering (did this already get figured out?) what it was ….it is a soft custard/ meringue combination. The meringue is the island and it floats in the soft custard – or – another variation is where you don’t bake the meringue but just drop it on hot custard in a serving dish.
On September 1, 2012 at 8:15 pm Jenny said...
They’re actually prettier than that in real life, the colors are more retro and not so screamy.
On September 8, 2012 at 10:01 pm Jill said...
Now I must drive 45 miles just to go to Target to buy cans of soup.
On September 10, 2012 at 6:47 pm PG said...
Thank you for this! Despite my husband looking at me like I was crazy, I went to Target to get these and they are fabulous. I probably won’t even open them until I’ve had some people visit so I can show them off.
On September 10, 2012 at 7:00 pm Jenny said...
I know. I look at mine and chuckle with satisfaction.
Get the no-sharp-edge can opener. You have your soup and eat it, too.