Jennifer Crusie's Blog: Argh Ink

Hero Material

Jul282010

Okay, the commercial is hysterical, but the guy in real life, Isaiah Mustafa? Hot, funny, smart, capable of reinventing himself, hot, funny, smart, talks about his girlfriend, hot, funny, smart, confident enough to make fun of himself, hot, funny, smart, did I mention gorgeous? Also, great sense of humor. If I wrote him, nobody would believe him. Watch:

Also, I love Ellen Degeneres.

Now I just have to figure out how to use “I’m on a horse” in real life.

Filed in People, Pictures

61 Comments to 'Hero Material'

On July 28, 2010 at 1:34 am Merry said...

Question: Jenny, are you on a role?
Answer:, No, _____________.

Now I just have to figure out if blogland qualifies as ‘real life.’

On July 28, 2010 at 1:42 am SusanK said...

Yum.

On July 28, 2010 at 2:10 am toni said...

Where the video is supposed to be, is blank for me. (I’m on a mac, OS 10.6.4)

I can tell I am missing something good. Dang it.

On July 28, 2010 at 3:40 am Jenny said...

Huh. I’m on a Mac 10.6.4, too, and it’s there.

Try: http://www.youtube.com/watch?v=3k8-l3lRxnE&feature=player_embedded

On July 28, 2010 at 10:36 am toni said...

The link worked, and I could see it from my other computer, so it’s something on my end.

And great clip… I love Ellen.

I think, from now on, when we’re in the middle of being seriously jazzed/successful about something, we have to say, “I’m on a horse.”

On July 28, 2010 at 12:19 pm Jenny said...

I think that’s it. A calm understated expression of our essential coolness.

On July 28, 2010 at 12:37 pm McB said...

That’s it exactly!

On July 28, 2010 at 4:02 pm inkgrrl said...

I love it!

On July 28, 2010 at 11:57 pm Sierra said...

Now I keep hearing his voice in my head, saying, “I’m on a Mac.”

On July 29, 2010 at 12:03 am Jenny said...

That did it. Now I’m hopelessly in love.

On July 29, 2010 at 12:20 am Kelly S said...

either “I’m on a horse” or “Double rainbow” and if you don’t get the reference, I’ll point you at Cake Wreck’s “honoring” of DR.

On July 28, 2010 at 3:38 am colognegrrl said...

Finally a video I am able to watch since it does not contain material which is not available in my country. And it’s really funny, too.

On July 28, 2010 at 7:09 am Naked Under My Clothes said...

I think of “I’m on a horse” as the new black. It goes anywhere. I mean, when is it NOT appropriate? Any time there’s a lull in the conversation, I drop it in.

Of course, I spend a lot of time alone, so my conversations have fewer in-the-flesh participants than those of most people.

Believe me, when it comes to getting The Look from strangers, a pleasant, conversational, “I’m on a horse” is the least of my worries.

On July 28, 2010 at 8:19 am NancyF said...

Love this commercial and I love that he seems so genuine. And hot, did anyone mention that he is hot?
I’m on a horse is now thinly veiled code for – hot guy over there. As in – I’m on a horse at three o’clock. – See how well that works? You can sound like your one of the horsey set that has regular ride times at the stables.

On July 28, 2010 at 11:07 am Dee said...

“…regular ride times at the stables.” Interesting euphemism.

On July 28, 2010 at 11:52 am NancyF said...

LOL now that did not occur to me…but I like it!!

On July 28, 2010 at 9:56 am McB said...

That series of commercials is very funny. It doesn’t make me want squirt Old Spice on a guy, but it is really funny and I give the ad guys lots of points for originality and the company gets points for being willing to poke a little fun at itself.

I’m on a horse … a line that readers of the old historicals can appreciate, and poke affection fun at in a way nobody else would understand.

On July 28, 2010 at 10:37 am Beki said...

I absolutely cannot let Rich use Old Spice, as it’s the scent I grew up smelling on my daddy, and that’s just weird. BUT these commercials are the best thing to come down the pike in a WHILE and he is beyond scorching hot. Jenny, if you wrote him I would believe him. Here he is. I say give it a try, woman, and let us be the judges. I’m on a horse.

On July 28, 2010 at 11:11 am Naked Under My Clothes said...

In that way it reminds me of the Gap commercials (“Everyone in Khaki,” “Ice ice Baby”) because they were arresting and got noticed, but ultimately perhaps not effective. At least, I sure didn’t shop at the Gap any more often. Like ever. At all.

So I guess it remains to be seen whether Old Spice will get a lasting spike in sales. But he’s a find.

On July 28, 2010 at 11:57 am NancyF said...

I think Old Spice knows that most mens body wash is purchased by women so that is the market they are going after. Unless it reminds you of your Dad, and I can see why that may not make you feel sexy towards your man, this commercial may get women to stop and look at the Old Spice shelf and smile. People buy things they feel positive about.

On July 28, 2010 at 12:20 pm Jenny said...

Old Spice sales went up 107% in the month the commercial aired.

On July 28, 2010 at 12:03 pm Tawna Fenske said...

You forgot to mention that he’s hot, funny, and smart.

Tawna

On July 28, 2010 at 12:20 pm Jenny said...

Damn. I always leave out the essentials.
Plus, he’s on a horse.

On July 28, 2010 at 12:21 pm Liz said...

He gave us “I’m on a horse”, he is hot, funny, and smart, and there is also this- http://www.flickr.com/photos/thebloggess/4795246446/
Which ups both the hotness (because you get to stare, not because Homer’s hot), and the funny (because now whenever you see one of the commericials, you will be seeing Homer).

On July 28, 2010 at 12:29 pm Brussel Sprout said...

And look, there’s another hawt dude spoofing the spoof…in the cause of libraries.
http://www.youtube.com/watch?v=2ArIj236UHs

But Isaiah is the dude.

On July 28, 2010 at 7:53 pm Deborah Blake said...

I love this spoof! “I’m on a cart”

On July 28, 2010 at 12:34 pm Egads said...

The Old Spice thing goes on and on. Have you seen his responses to online comments?
http://www.youtube.com/view_play_list?p=484F058C3EAF7FA6

My favorite is this one (to his daughter?):
http://www.youtube.com/watch?v=JvuYcbgZl-U&feature=PlayList&p=484F058C3EAF7FA6&playnext_from=PL&index=31

On July 28, 2010 at 12:48 pm Jenny said...

Oh, my god. The clip to his daughter?
If this guy gets any better, my head will explode.

On July 28, 2010 at 9:57 pm JulieB said...

Oh! I love that!!

On July 28, 2010 at 12:35 pm Shannon P said...

Wasn’t he Carpenter in “Agnes & The Hitman?” I *loved* Carpenter! Of course, that’s one of my favorites of your books – pink flamingos, included.

On July 28, 2010 at 12:46 pm Jenny said...

He can be anybody in any of my books.

On July 28, 2010 at 3:47 pm McB said...

Yeah, a guy that hot looking who is also secure enough to poke fun at being hot looking … and then that voice … somebody open a window in here.

On July 28, 2010 at 12:41 pm Eva said...

He is gloriously Yummo. And totally hot, funny and smart. One day I hope to see his picture on one of your story collages. A big picture, and his own half of collage.

On July 28, 2010 at 12:47 pm Jenny said...

Well, the problem is, he’s perfect. I need flawed characters. This guy is just . . .

I may need some alone time here.

On July 28, 2010 at 9:48 pm JulieB said...

Take it. He’s hot.

On July 28, 2010 at 2:06 pm Betty Fokker said...

I could actually feel my panties struggling to remove themselves while I was watching him.

On July 28, 2010 at 3:56 pm Lola said...

He’s available for marriage proposals as well:
http://video.yahoo.com/watch/7881335/20893168

On July 28, 2010 at 4:07 pm inkgrrl said...

“…time to fertilize that love plant.”

Oh my. I think I need to turn the AC up a notch.

On July 28, 2010 at 5:38 pm Slave Driver said...

I’m at a position where I use the line, “I’m on a horse,” regularly, but, that’s *me.

On July 28, 2010 at 6:06 pm Bitchin' Betty said...

I generally read the comments without paying attention to who writes them. The “panties struggling to remove themselves” made me look at the writer. Why am I not surprised that it is Betty Fokker. She is everywhere.

On July 28, 2010 at 9:17 pm Jenny said...

She’s like the wind, that Fokker.

On July 28, 2010 at 10:48 pm Betty Fokker said...

Right through your tree … nobody puts Betty in a Corner

On July 29, 2010 at 12:12 am Sierra said...

You know, what with the panty comment, I was thinking it was the wind blowing your skirt in the air…through the tree is probably better.

On July 29, 2010 at 7:15 am Betty Fokker said...

Remember the Patrick Swazye song? Form Dirty Dancing? Were you even born then, you whippersnapper? Anyway, that’s what it was. Because I am a goofball.

On July 28, 2010 at 6:26 pm Marge said...

I love it! Sending to my daughter who is a fan of your writing, but will LOVE the man…LOL

On July 28, 2010 at 7:36 pm Becke Martin/Davis said...

Thanks so much for the clip!

On July 28, 2010 at 7:57 pm Deborah Blake said...

“I’m on a horse.
I loved the ads, loved his Twitter responses, and especially loved the ELLEN clip, which I hadn’t seen. I actually seems real. Even when he’s not on a horse. But I’m visualizing him on the horse anyway…

On July 28, 2010 at 7:58 pm Deborah Blake said...

BTW- Jenny, did you share this with Lucy? Because I’m pretty sure it would make her feel better

On July 28, 2010 at 8:25 pm Louis said...

He has a “Clark Gable” voice.

On July 28, 2010 at 9:30 pm Sierra said...

We’ve been a big fan of his for a while over here, although my boyfriend is a little pouty at my huge crush. The YouTube campaign also generated another of our favorite phrases – “Monocle smile!”

http://www.youtube.com/watch?v=J8Bli13rO9A

Oh! Have you all seen that those YouTube responses resulted in there being a voicemail generator with his voice?

http://oldspicevoicemail.com/

On July 28, 2010 at 9:50 pm Micki said...

LOL! Yum! Better’n donuts in the morning.

For some reason, the phrase “F u and the horse you rode in on” keeps repeating in my mind, but in a lovely, fizzy, tingling way.

On July 28, 2010 at 9:53 pm JulieB said...

He has a gorgeous voice. And, he’s on a horse.

For the record, MY Rich has always used Old Spice. He’s a renaissance man too. You know, not to brag or anything…

On July 28, 2010 at 11:08 pm Bethany said...

I’m 25 and Old Spice body washes have been weirdly popular with most of my guy friends since the start of college. Not sure if it’s a Cleveland thing (they were all from Cleveland) or just it was affordable and didn’t smell of lady, but the newer scents actually do smell nice, if a little overpowering. Very oddly, I once used some before a frat party (was staying with one said guy friends and forgot my soap and desperately needed a shower in the Columbus heat) and I got way more flirtation than normal that night. Apparently, it’s just as hot for a lady to use.

On July 29, 2010 at 1:57 am Micki said...

LOLOL! That is some serious food for thought. I always liked wearing “men’s” fragrances, but never really noticed getting extra lucky.

On July 28, 2010 at 11:38 pm Clever Cherry aka Judy Long said...

So now I have 3 seductive voices to dream about: #1 – lead singer of Echo and the Bunnymen, #2 Alan Rickman and #3 the old spice man.
My imaginary love life just gets better and better.

On July 29, 2010 at 12:29 am Sierra said...

I have to wonder…is there a petition out there yet to get him to read audio books? Because I would buy every audio book he did, even the dictionary.

On July 30, 2010 at 8:44 am Pamela Burford said...

What a fantastic idea! I listen to audiobooks during my day-job commute. Mustafa would be great, but he has to stick to the persona of Old Spice Man. “Hello, Ladies…It was the best of times, it was the worst of times…”

On July 29, 2010 at 1:33 am Merry said...

That guy is having way too much fun without me.