The Oil Spill Logos
Like everyone else, I’m sick and angry about what’s happening in the Gulf. Greenpeace is doing something visual about it, saying “[BP’s] nice green logo doesn’t really seem to fit them too well, so we’re running a competition to find a logo that we can use to rebrand BP.” You can get more information about the contest on their website, but the Flickr slideshow of entries is already huge and sobering.
Like this one:
This may seem petty, but it’s important. BP has spent millions, probably billions, creating and promoting that sunshine-and-green-fields logo so that people would subliminally think, “BP: Good For Nature.” If these images go viral–and I can’t imagine they won’t–they’ll help destroy the facade of good stewardship the company has been building for years. Images are important, and some of these are very effective: